“Fifth Ring has always believed in building long and beneficial relationships. BABC Texas reflects that same spirit, bringing UK and Texas businesses together around shared ambition. We’re proud to be part of a community that champions transatlantic trade and the companies driving it forward.” — Sally Lechin, Head of BD, Americas, Fifth Ring
About Fifth Ring
Fifth Ring is an international, award-winning B2B marketing agency. Founded in Aberdeen in 1991, we’ve grown into a global specialist for companies in complex, technically demanding industries, with offices in Aberdeen, Houston and Singapore.
We help clients in energy, maritime, technology, manufacturing and semiconductors do one thing exceptionally well: own their market space. Through our “Own the Space” approach we take companies from brand to demand, combining sharp strategy with standout creative and measurable, revenue-focused marketing.
Our Houston team sits at the heart of this work across the Americas. Recent milestones include winning Bronze for Global B2B Agency of the Year at the B2B Marketing Awards 2025, and multiple award wins with The Drum, The AMA Crystal Awards and HBMA Lantern Awards. We are also a top 12 global B2B agency and a top ten global B2B brand specialist.
Membership Journey
As a British-founded agency with a Houston home, BABC Texas was a natural fit for us. The council connects two of our primary markets, the UK and Texas, and brings together the kind of globally minded, industry-leading companies we’re built to serve. We work with clients not because they are local, but because we are part of their world.
Membership gives our Americas team a stronger foothold in the Houston business community and a route to the transatlantic companies navigating expansion, transition and change, the moments when marketing matters most. Renewing this year, we’re looking to deepen those relationships, meet more UK and Texas businesses face to face, and turn introductions into lasting partnerships.
What’s Ahead
The next year is about growth across the Americas. We’re expanding our Houston practice to support more energy, semiconductor and industrial clients as they navigate the energy transition, AI and a fast-shifting global market.
Underpinning all of it is our mission to help ambitious B2B companies own their space: to be clearer, sharper and better recognised in the markets they choose to lead.
Collaboration Opportunities
We’d welcome collaboration in a few practical ways.
First, expertise-sharing: our team is always glad to contribute to events or roundtables on B2B marketing, brand building and demand generation, particularly for companies in energy, semiconductor and industrial sectors.
Second, referrals: we’re well placed to support UK companies establishing themselves in Texas, and Texas companies expanding into the UK, Europe and Asia, and happy to make introductions in return.
We’re also open to joint events and market-research collaborations with fellow members who share our transatlantic focus.
