World Cup fever has faded, but for B2B marketers, the real work is just starting. BABC Texas board member and Austin representative Nikos Lemanis has a new piece in Forbes on how enterprise brands used the 2026 tournament to prove capability, not just chase visibility. From Lenovo’s AI showcase to Rock-It Cargo’s cross-border logistics operation, Nikos breaks down what B2B marketers should really take from the world’s biggest stage — and how to apply it without a World Cup-sized budget.
Read Nikos’ full article on Forbes → Why The World Cup Was A Turning Point For B2B Brands