BABC Texas Premier Member In2America has launched a new YouTube channel sharing practical advice for businesses considering, planning or already navigating expansion into the United States.

The first series of conversations tackles some of the questions that matter most when entering the US market:

• Should your business be expanding into the US at all?
• What does a successful US go-to-market strategy involve?
• Why does the first US hire cause problems for so many companies?
• How can businesses enter the market without creating unnecessary legal or financial exposure?
• How are AI and changing recruitment practices affecting US expansion?

Drawing on the experience of founders, advisers and specialists who understand the realities of operating on both sides of the Atlantic, the videos offer candid discussion and practical insights – not simply the usual message that every company should rush into America.

If you are already operating across the UK and US, preparing to expand, or simply exploring whether the American market is right for your business, the channel is well worth following.

Visit the In2America House YouTube channel and subscribe to hear the latest conversations and advice.