BABC Texas Patron Member, Flexeserve, Announce President of the Americas

Dave Hinton joins leading hot-holding manufacturer Flexeserve Inc. as President of the Americas

Southlake (Dallas), TX – Flexeserve Inc., the newly established American subsidiary of manufacturer and world leader in hot-holding, Flexeserve, has appointed Dave Hinton as President of the Americas to spearhead expansion.

Highly regarded foodservice industry executive, Dave Hinton brings his years of diverse experience to Flexeserve, the global business and hot-holding partner to Circle K, Amazon Go, QuikTrip and many more.

Flexeserve Inc. will soon open its HQ and Culinary Support Center in Southlake (Dallas), TX to drive growth across North, Central and South America. This strengthens the presence of its unique equipment and expertise across these territories, enabling Flexeserve to continue to help major and independent operators sell more and waste less hot food.

Winner of the prestigious Queen’s Award for Innovation 2022, Flexeserve has been developing an extensive strategy to establish itself in the U.S., with support from the U.S. Embassy in London and the British-American Business Network. Most recently, it exhibited for the first time at the industry’s largest show for convenience stores, NACS 2022 in Las Vegas.

Dave Hinton’s appointment is a crucial step in Flexeserve’s strategy and Jamie Joyce, Global CEO of Flexeserve is thrilled to make this announcement. Joyce said: “As the world expert in hot-holding, we are advancing how the industry serves hot food. For over 25 years, we’ve been transforming what hot food-to-go can be with our unique expertise and patented technology. In recent years, we’ve changed the hot food game for customers around the world and we want to do that for more operators and markets across the Americas.

“Our latest investments will assist future growth and greatly benefit our current and future customers in North, Central and South America. We are delighted to welcome Dave to the business. He is extremely well respected and his experience in our industry and vision for our products make him perfect to lead Flexeserve Inc. “With Dave’s appointment and establishing our American HQ and Culinary Support Center in Southlake (Dallas), Texas, we are cementing our commitment to the U.S., and I am very excited to announce this next step, bringing our true hot-holding to a wider audience.”

Dave Hinton was most recently Group Vice President of Middleby Corporation’s Star Holdings Group, where he was responsible for eight different commercial equipment brands. No stranger to
international collaboration, he has also worked for European-based, Electrolux Professional. In his new role as President of Flexeserve Inc., Dave Hinton said: “I’m really excited to get to work
with Flexeserve and build our team in Southlake (Dallas). Flexeserve patented products are unmatched in the industry and the team’s knowledge and passion for the service of hot food is
formidable. I have been greatly encouraged by the personal connection I have already formed with the team in the UK and, together, we’re going to accelerate our growth.

“With this business launch, we have a lot to do but the teams, both here and in the UK, will provide the horsepower needed to advance our success. Together with our unique technology, we can help food service operators sell more and waste less hot food, improve the quality of their hot-held food, reduce energy costs and address labor shortages.

“I have a diverse, entrepreneurial background, so I look forward to laser-focusing on our products, realizing the opportunities in the market and identifying new segments where we can help transform our customers’ hot food programs with our unique technology and Flexeserve Solution.” Customers throughout the Americas are well supported in addressing their challenges and goals, with Flexeserve’s U.S. and UK teams providing a great wealth of expertise. Companies wanting to transform how they display and serve high-quality hot food should visit flexeserve.com.

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Flexeserve Inc. company profile
Flexeserve Inc. is the newly formed American subsidiary of UK business, Flexeserve, the industry-
leading manufacturer and hot-holding partner to many major brands, with more than 20,000 hot-
holding units installed worldwide. The company revolutionizes the way foodservice operators and
retailers make and serve hot food.
Flexeserve combines its world-best hot-holding units with a comprehensive service, Flexeserve
Solution. This is delivered by a unique team of hot-holding experts specialising in culinary, technical,
packaging and in-store operations.
Flexeserve has developed its diverse range of hot-holdings units, with the industry, for the industry
–through decades of addressing the needs of its customers. They include Flexeserve Zone – winner
of the prestigious Queen’s Award for Innovation 2022, Flexeserve Zone Rear Feed and Flexeserve
Hub.

For further information, contact:
· Jamie Joyce, Global CEO, Flexeserve – jamie.joyce@flexeserve.com, +44 1455 638300
· Dave Hinton, President of the Americas, Flexeserve Inc. – dave.hinton@flexeserve.com
+1‑502‑417‑5168
· Press inquiries: Beverley Dunn, Director, Carousel – b.dunn@carouselmarketing.com, +44
7770 437143

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